– Responding in a humane, and compassionate way, could win over your cranky user. Here are a few examples where other methods could be better: Negative feedback can even be a chance to learn and improve – imagine if you had a negative experience with a brand and felt dismissed – and deleting negative Facebook comments can backfire on your reputation. However, is it always the best move? Not really – with social media being a two-way conversation, people expect to be able to engage with you “socially”, to enter into a conversation in which they are heard and listened to. Sure, you could delete, hide, or ignore all of the bad comments. There are also a lot of different variables, such as the type of company you are, and the issue being discussed etc., so there’s no blanket answer. Each circumstance should be approached in a customised and personalised manner. Why? As you won’t be able to treat all situations the same way. If you don’t spend time thinking of a way to deal with it, it could get time consuming. Responding to Facebook ad comments may require strategy and some preparation. Why, you may ask? Because it can give an opportunity to showcase your commitment to high-quality digital customer service, social media engagement, and your professionalism. After all, it’s not always all bad to have a negative comment on your Facebook ads.
How to deal with negative Facebook ad comments is a common topic, and you are far from being the only one in this situation.īefore I show you the different methods of handling Facebook ad comments, you should know that there is unfortunately no universal answer, but there are certainly principles to help you turn negative experiences into positive, and in the process you can even build your brand. Let’s explore the different methods to moderate Facebook ads comments.ĭealing with negative Facebook ad comments effectively
However, you should not treat it lightly, but with care – or else your reaction can unintentionally impact your brand.īut don’t worry, there are several ways to deal with any negativity, to alleviate the impact and make sure it’s not repeated. It’s not completely uncommon to receive negative comments on Facebook ads. Whether you have hundreds or thousands of Facebook followers, you’re bound to get at least one cranky person, that will make it clear that he or she is not having a good day. This is where public relations tactics come into play. However, you will also need to have a process of dealing with the possibilities of negative comments. Facebook can really help boost your sales and build brand relationships. Through Facebook, you can share your new products and services, deals, blogs, bring users back to your website, and convince them to buy. But on the other hand, there is the odd chance that you could leave yourself open to unwanted Facebook ad comments. When you decide to advertise on Facebook, it comes with PR perks, and the occasional drawback in particular, negative Facebook ad comments.įirst, a refresher on the benefits of Facebook advertising: Facebook is a social platform that allows for two way conversation, which means you can interact with the public and share your voice, and it can be highly beneficial in terms of increasing your online brand presence, generating leads, and gaining new customers.